How to Drive Millions of LinkedIn Impressions (Alan Cruz) - 7/02/2026

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📰 Today's Edition: How to Drive Millions of LinkedIn Impressions (Alan Cruz)

If you've ever wondered why some people seem to effortlessly rack up impressions and engagement on LinkedIn while the rest of us are posting into the void -- this post is for you.

I recently sat down with Alan Cruz, Head of Marketing at Decile Group, at our Hustle Fund Founder Summit. Alan is the person behind some seriously impressive LinkedIn numbers. We're talking consistently hitting 20,000-50,000+ impressions per post on accounts that had never done that before. He's done it for investors, fund managers, founders, and beyond.

Here's what he shared.

WHO IS ALAN CRUZ?

Alan Cruz runs marketing at Decile Group, where he works closely with Adeo Ressi (serial entrepreneur and founder of Founder Institute) on content strategy and ghostwriting. When Adeo set out to find a marketing person, he ran a brutal trial: produce three posts that each hit 20,000 impressions within 72 hours. About a dozen people tried. Alan was the only one who made it. He's been there four-plus months, consistently generating 30,000-50,000 impressions per post on Adeo's LinkedIn.

Alan's background isn't venture capital -- it's listening. He's ghostwritten for people across education, healthcare, fitness, and now VC, always coming in as a non-expert and figuring it out. That approach, it turns out, is the whole secret.

TIP #1: MINE YOUR MEETINGS FOR CONTENT

Alan's number one content source? Transcripts from meetings you're already having.

The workflow: take your Zoom transcripts -- customer calls, team standups, investor conversations -- paste them into Claude, and give it a clear goal. Not just 'turn this into a LinkedIn post,' but something specific: 'Here are my transcripts. My goal is to attract LP investors to my fund. Pull the themes from these calls that would resonate most with that audience.'

Claude will spit out a list of themes. You pick the ones that feel right, then iterate from there.

The key insight Alan shared: most founders are sitting on a goldmine of content from their day-to-day work. Customer calls where someone got excited about your product? That's your messaging. Team calls where you solved a hard problem? That's a thought leadership post. Even a call that went badly can become a 'here's what we learned' piece that builds authentic rapport with investors.

You already have the material. You just need to extract it.

TIP #2: WALK, BRAIN DUMP, THEN WRITE

Alan doesn't sit at a desk to create content. He walks.

Here's the routine: give Claude context about who you are, what you're building, and who your audience is. Ask it to generate 3-5 questions -- things like 'why are you building this?' or 'what does your customer really get out of your product?' Then close your laptop, go for a 15-20 minute walk, and answer those questions out loud via voice memo. Don't edit yourself. Just brain dump.

When you get back, paste the transcript into Claude and say: 'Pull 7-10 pieces of content from this. Organize by theme. Write for [your target audience].'

From a single walk, you can batch out a week or two of posts in about 30 minutes total.

Why walking? Alan was pretty emphatic about this: your brain is more active when you're moving. You'll say things on a walk that you'd never think of sitting at a desk. It sounds simple, but it's the single biggest unlock in his content process.

TIP #3: POST CONSISTENTLY ON 3 FOCUSED PILLARS -- THEN STRATEGICALLY ENGAGE IN THE COMMENTS

The question everyone asks: how often should I post? Alan's answer: 4-5 times a week. Yes, that sounds like a lot. But the first goal isn't perfection -- it's building the muscle of putting yourself out there.

Pick 3 core topic pillars and stay in your lane for at least 2-3 months. The LinkedIn algorithm rewards consistency. And more importantly, consistency gives you enough data to know what's actually resonating. Don't succumb to shiny object syndrome -- what's trending today won't teach you what works for your audience.

But here's the less obvious tip: your biggest impressions might come from comments, not posts.

Alan described a strategy he used with a smaller account (~15K followers): instead of just posting, they found larger creators in the same space (50K-150K followers) and wrote mini LinkedIn posts as comments on their content. Not 'great point!' -- actual substantive takes, written like a full post. That tactic drove up to 200,000 impressions on a single comment, pulling thousands of new profile views.

The comment section of a big creator is underrated real estate. Use it.

CONCLUSION

Alan summed it up well: most people never post because they're afraid of being judged. And that fear is the single biggest obstacle. Everything else -- workflow, consistency, engagement strategy -- is downstream of just getting over that initial mental block and hitting publish.

The framework is simple: mine your meetings for content, batch-create during walks, stay focused on 3 topics for at least 2-3 months, and go find your audience where they already are (even if that means writing great comments on someone else's post).

You don't need a big following to start. You just need to start.

Until next time,

Dunky, the 'just hit publish' hippocorn

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